How we design, develop and deliver for you
Our Tools and Our Process
Our first step is working with you to determine what you want to accomplish with your website and what resources you have available to realistically maintain the site. We then examine with you different approaches to developing a site that matches your goals and your resources.
We then present you with a website proposal is that is tailored to your goals and your resources
Training, Support and Ongoing Services
There are two basic approaches to maintaining an attractive and current website:
- Working with you and your team we identify who will be responsible for content by area. We then carefully prepare documentation on how to maintain content and directly train the responsible team members on their skills. This works best when website maintenance is a major part of a team members responsibilities and website maintenance fits into their daily work.
- We set up special e-mail accounts for your team members responsible for content. When team members have new postings, changes and updates they e-mail them to us and we immediately post them appropriately to the website. This works best when team members have many other responsibilities and thus learning and maintaining web skills would be difficult.
Building and Maintaining a Strong Web Presence
Effective use of your website requires more than just the website itself. It also includes search engine optimization (SEO) and the appropriate use of metadata (hidden information about your site that search engines like Google, Yahoo, Microsoft Bing and Ask use). It also means the careful integration of your site with other services that you may require, such as merchant accounts, order entry and order fulfillment systems, customer service and support systems, and partner and affiliate websites.